Lumira Studio video production, behind the scenes

Insights

Tag: video marketing

Practical thinking on video and content systems, drawn from the work we do for B2B brands and organisations. Notes from the field, not theory.

Futuristic translucent funnels stacked vertically, glowing blue light from the base on a circular platform.
4th June 2026

Sales Funnel Video Strategy for B2B Teams in 2026

How to build a B2B sales funnel video strategy in 2026: objectives by stage, production sequencing, budget, distribution and measurement.

Abstract illustration of three translucent glass panels stacked in midair with blue glow, suggesting layered data or architecture.
3rd June 2026

15 B2B Sales Video Types for Every Funnel Stage (2026 Guide)

The 15 most effective B2B video types in 2026, mapped to awareness, consideration, and decision stages, with ideal length and key metrics for each.

Abstract neon ribbon of light curving from blue to orange against a dark background.
3rd June 2026

Why Marketing Videos Underperform and How to Fix Them

Most marketing videos underperform because of strategy, distribution and measurement, not production. Here are the real reasons, and how to fix each.

Why the First 8 Seconds of Your Video Matter
14th April 2025

Why the First 8 Seconds of Your Video Matter

Why video openings determine retention, what the first 8 seconds must do, five proven opening structures, and how to test your hook.

Content Marketing
15th November 2024

Adapting Content Marketing Strategy for the Year Ahead

How content marketing is changing: AI search, visible authorship, video-written convergence, and the practical adjustments brands should make.

Video Marketing
24th October 2024

Video Marketing Strategy: Principles That Compound

Video marketing strategy principles that hold up: problem-solving, authority, repurposing, funnel-stage matching, outcome measurement.

Video Marketing
4th October 2024

How to Use Video Marketing to Drive Sales

How video drives sales. Which formats convert, where they live in the buyer's journey, how to brief them, integration with sales process.

Emotional Marketing
30th September 2024

Emotional Video Marketing: A Practical Guide

How to make video emotionally effective without being manipulative. Emotions that work in B2B, techniques, common mistakes.

how to create engaging video content
26th January 2024

How to Create Engaging Video Content: A Practical Guide

Six disciplines that produce engaging video, format choices, length guidance, common mistakes, how to measure engagement.

User-Generated Video Content
24th January 2024

User-Generated Video Content for B2B: A Practical Guide

What user-generated video content means for B2B, how to encourage it, where it works, where it does not, and how to integrate it.

Video in Email Campaigns
1st December 2023

Video in Email Campaigns: A Practical Guide

How to use video in email campaigns. GIF previews, fallback strategies, subject lines, landing pages, measurement.

50 Video Marketing Statistics to Inform Your 2024 Strategy
1st December 2023

Video Marketing Statistics 2026: The Useful Data

Curated 2026 video marketing statistics organised by the decisions they support. Adoption, ROI, engagement, audience behaviour, platforms.

video marketing tools filming
11th October 2023

Video Marketing Tools: A Practical Guide for Every Budget

Video marketing tools by category. Production, editing, hosting, distribution, personalisation, analytics. Free and paid options.

measure video marketing ROI
13th April 2023

How to Measure the ROI of Video Marketing

How to measure video marketing ROI properly. Match the metric to the job, baseline, track in the right window, and read qualitative signal alongside data.

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What clients say

Trusted by the teams we film with.

“Lumira has been a joy to work with. It’s been great to get their expertise on some of our ideas and turning them into reality. A true professional company who really cares about the output that they deliver. Would recommend to anyone!”
Eddie Guevarra
Eddie GuevarraHead of Marketing, Consalia
“I’ve had the pleasure of working with Lumira on a few projects, including a sensitive mental health video. They were totally professional, understanding, and delivered a top-quality result, proving they’re among the best in the business.”
Jay Evans
Jay EvansDirector, One Brick Communications
“Strongly recommended. Produces high-quality video content for brands. Super flexible and responsive. The whole editing and feedback process was seamless. Would work with again!”
Marco De Novellis
Marco De NovellisEditor, Founders Forum Group