Services · Discovery + Conversion
Promotional video that turns attention into enquiries.
Promotional video production in Hertfordshire that presents your brand's ethos, vision and value in minutes, and is built to turn viewers into customers.
Where this fits
A promotional video earns attention. What happens next decides whether it earns revenue. We plan promotional work alongside the distribution and the conversion path, so the views turn into enquiries rather than stopping at the play count.
Most first projects start from £3,500, the fixed price of a Pilot Session.
How we work
Find out how we work with our customers in 30 seconds.
Selected promotional film
Trekinetic, the all-terrain wheelchair built in Britain.
What this covers
Attention on its own does not win the work.
Promotional videos engage, inform and inspire action. We make them as part of a plan: who sees the film, where, and what they do next.
Brand story films
Who you are, what you stand for, why it matters. The film people remember.
Product and service promos
The value of what you sell, made obvious and compelling.
Campaign and launch films
A centrepiece asset for the moment that matters most.
Social-first cutdowns
Platform-native versions so the campaign works in the feed, not just on the website.
The things that come up on almost every promotional film.
None of these are unusual, and all of them are easier to deal with once they are named at the start.
The film goes live and then stops
A promotional film goes on the homepage, gets posted once and then sits there. The work that went into it deserves a longer run than a single week of attention, and what usually decides that is the planning around the film rather than the film itself.
One film is asked to do every job
The same three-minute film ends up on the website, on the exhibition stand, in the ad and on LinkedIn. Each of those places wants something different, and a film built for one of them rarely does the job in the others.
What makes you different is hard to put into words
The reason people choose you is obvious to everyone inside the business and much harder to explain to someone hearing about you for the first time. The problem we see most often is a film full of accurate statements that still leaves a new viewer unsure what to do with them.
One session, and enough finished film to post for months.
One planned filming session gives you a hero film and a run of short films for social, eight to ten pieces in all, with video and photography captured together on the same visit. Everything is delivered within 21 days and arrives with a sixty-day posting plan, so the work has somewhere to go once it lands. The Pilot Session is GBP 3,500.
The hero film, the short films and the footage behind them are yours, to use on your website, in ads, at events and in recruitment, without coming back to us for additional usage fees.
What a promotional film actually involves.
The first thing most people ask is how much of their own time this takes, and how much they are expected to work out in advance. Here is how a session is put together.
We work out what the film has to say
We start with a conversation about who the film is for and what they need to understand by the end of it. You do not need a brief or a script ready beforehand, because working that out is part of what you are paying for.
One session, planned down to the hour
Before we arrive we agree a shot list and a running order, so people know when they are needed and for how long. Most of the team carry on with their day and step in only for the parts that involve them.
Nobody has to be a presenter
Most of the people we film have never done it before. We ask questions instead of handing out scripts, and in practice the line that ends up in the film is usually one somebody says without realising we will use it.
A first cut to comment on, then a plan for where it goes
You see a first cut with time to give feedback, and the finished pieces are delivered within 21 days. They come with a sixty-day posting plan, so there is somewhere for each piece to go rather than a folder of files waiting for someone to decide what to do with them.
Work includes Trekinetic, the British-made all-terrain wheelchair, Timber Connection and Kawai UK.
Start with one film, and see how far it travels.
The clearest way to know whether this works is to try it once. A Pilot Session is one filming session at your site or on location, with video and photography captured together. We turn it into a hero film and a run of short films for social, delivered within twenty-one days. If you continue with us within sixty days, half the fee, £1,750, is credited against your first six months. Every number, and the monthly plans, are on the pricing page.
A short conversation about what you are trying to achieve, and how video could support it.
Good to know.
How much does a promotional video cost?
How long does it take to make a promotional video?
How much of our time does making a promotional video take?
Who owns the finished promotional video, and where can we use it?
What gives a promotional video the best chance of bringing in enquiries?
What if nobody on our team is comfortable being on camera?
Some of the brands and organisations we have worked with
What clients say
“From filming on location and editing remotely filmed clips to animation, voiceovers and social ads, Lumira treats every project with care, attention to detail and insight. It is why we have a longstanding relationship with the studio.”
“I have absolute faith in his professionalism and reliability when out on shoots for me. Everyone loves him and the end product is great quality.”
“Lumira has been a joy to work with. A true professional company who really cares about the output that they deliver. Would recommend to anyone!”
“Totally professional, and patient with me as a host. The end result was of quality you would only expect from the best in the business.”
“Professional, knowledgeable and productive. Lumira provides the dedicated, timely service I need to produce my regular content at the highest levels.”
“Strongly recommended. Produces high-quality video content for brands. Super flexible and responsive. The whole editing and feedback process was seamless.”
“An extremely proficient camera operator who always brought his own ideas to the table. Anything we produced was exciting and engaging.”
Let us map what this could do for your business.
A discovery call is a short conversation about your goals. No obligation, no pitch.
Request a discovery call