Marimba Chocolate: One Day, Ten Films, 34,664% Lift

We met Marimba and it was a First-Meeting Greenlight. From that moment we moved straight into pre-production, proposing ten snackable topics with a clear distribution plan. The aim was not only to post on Marimba’s Instagram and Facebook, but to seed the content through their network of over 600 partner cafés, with toolkits that made sharing effortless. After sign-off, we developed scripts and shot designs, then planned a single shoot day to avoid closing the cocoa house for longer than a day. That was the big constraint. We solved it with a tightly timed call sheet, mobile lighting, staggered setups, real customer moments, and short pick-ups out of hours. Delivery included social-first edits, thumbnails, captions, and partner packs so cafés could post quickly in their own voice. The result was immediate. Week one delivered a 34,664% lift in account reach, a spike in enquiries, and stronger brand recognition online and in store. Over the five-week run the format proved repeatable and cost-efficient, turning a single day of filming into a system that keeps driving awareness and sales.