Event Video · Music & Instruments · Social Media Video
Kawai UK: the St Pancras public piano launch
Short-form
Made for the feed.
In 2025 Kawai was chosen to supply the public piano at St Pancras International, which was a significant moment for Kawai UK and a lovely thing to be part of.
As their content partner, we filmed the launch day. It brought together Kawai UK, St Pancras International and Classic FM, with invited pianists playing to whoever happened to be passing through the station.
From that single day we produced around thirty pieces of video in every format the campaign needed. A highlight film in landscape, the same cut in vertical for social, a run of performance videos, and interviews with the pianists who came to play. The material kept working for months afterwards, was seen thousands of times on Instagram and Facebook, and became one of the central pieces of Kawai UK’s 2025 campaigns.
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