Insights

Category: Blog

Practical thinking on video and content systems, drawn from the work we do for B2B brands and organisations. Notes from the field, not theory.

What is Corporate Video Production
25th January 2024

What Is Corporate Video Production? A Plain-English Guide

What is corporate video production? The planning, filming, editing, and delivery of video for business purposes. A plain-English guide to types, process, costs, and what makes the work…

User-Generated Video Content
24th January 2024

User-Generated Video Content for B2B: A Practical Guide

What user-generated video content means for B2B, how to encourage it, where it works, where it does not, and how to integrate it.

Short-Form Video in Automotive Marketing
10th January 2024

Short-Form Video in Automotive Marketing

Why short-form video matters in automotive, what works, what undermines it, and how to brief content for TikTok, Reels, Shorts, LinkedIn.

Video in Email Campaigns
1st December 2023

Video in Email Campaigns: A Practical Guide

How to use video in email campaigns. GIF previews, fallback strategies, subject lines, landing pages, measurement.

50 Video Marketing Statistics to Inform Your 2024 Strategy
1st December 2023

Video Marketing Statistics 2026: The Useful Data

Curated 2026 video marketing statistics organised by the decisions they support. Adoption, ROI, engagement, audience behaviour, platforms.

How to Write a Video Script
30th November 2023

How to Write a Video Script: A Practical Guide

How to write a video script that holds attention and drives action. Structure, visual storytelling, common mistakes, length guidelines.

Customer Testimonials in Automotive Video Marketing
28th November 2023

Automotive Customer Testimonial Video Production

How customer testimonial video works specifically in automotive marketing. Customer selection, production approach, distribution across the buyer's research journey.

Corporate Video Production
21st November 2023

Corporate Video Production Best Practices: A Practitioner’s Guide

Corporate video production best practices, applied across briefing, pre-production, shoot day, post-production, distribution, and measurement. A practitioner's guide from a UK production studio.

Video Marketing Techniques
17th November 2023

Brand Storytelling on a Budget: A Practical Guide

How to do brand storytelling on a realistic budget. Six techniques, what budget actually buys, and what consistent programmes look like.

testimonial video production
14th November 2023

Testimonial Video Production: A Practical Guide

How to produce customer testimonial video that builds trust. Customer selection, interview structure, production process, distribution.

Company Training Video Production Equipment
9th November 2023

Training Video Production Equipment: A Practical Buyer’s Guide

What equipment to buy for in-house training video production, in what order, and what corners not to cut. Cameras, audio, lighting, software.

Row of translucent blue panels showing different waveforms on a dark blue background, with a bright vertical center line.
8th November 2023

What Are the Stages of Video Editing? A Producer’s Guide to the Full Process

The full video editing process explained: the three production stages and the five post-production sub-stages, from logging to final delivery.

start a training video script
3rd November 2023

How to Write a Training Video Script: A Practical Framework

How to plan and structure a training video script that holds attention and changes behaviour. Six-step framework, format choices, common mistakes.

What is B roll in video
31st October 2023

What Is B-Roll in Video Production? A Practical Guide

What B-roll is, why it matters, how much to capture, and how to edit it into the cut. With common mistakes and capture disciplines.

What are the Qualities of a Good Video
31st October 2023

What Are the Qualities of a Good Video? The 7 Markers of Professional Work

Seven qualities separate professional video from amateur work — lighting, audio, composition, pace, story, brand finish. A practical guide with stats on what consumers actually notice and how…

video marketing tools filming
11th October 2023

Video Marketing Tools: A Practical Guide for Every Budget

Video marketing tools by category. Production, editing, hosting, distribution, personalisation, analytics. Free and paid options.

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Eddie GuevarraHead of Marketing, Consalia
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Jay EvansDirector, One Brick Communications
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Marco De Novellis
Marco De NovellisEditor, Founders Forum Group