lümira.

Insights

Category: Blog

Practical thinking on video and content systems, drawn from the work we do for B2B brands and organisations. Notes from the field, not theory.

Three translucent circular lens elements arranged on a dark blue surface, illuminated by cool blue light.
10th June 2026

How to Choose a Brand Storytelling Video Partner in 2026

A practical 2026 guide to choosing a brand storytelling video partner: eight evaluation criteria, the questions to ask, and the red flags to avoid.
Twelve blue square memory cards arranged in a grid beside a film clapper and a camera lens on a dark blue background.
6th June 2026

11 Pre-Production Challenges in Business Video Planning (and How to Solve Them)

The 11 pre-production problems that derail business video projects, and how to solve each one before the camera rolls.
Neon blue translucent cube on the left connected by a glowing line to three glass-like prisms on the right in a dark studio setting.
5th June 2026

In-House vs Outsourced Video Production: How to Decide

In-house or outsourced video? A balanced 2026 guide to the real costs, trade-offs and the questions that decide which model fits your business.
Futuristic translucent funnels stacked vertically, glowing blue light from the base on a circular platform.
4th June 2026

Sales Funnel Video Strategy for B2B Teams in 2026

How to build a B2B sales funnel video strategy in 2026: objectives by stage, production sequencing, budget, distribution and measurement.
Abstract illustration of three translucent glass panels stacked in midair with blue glow, suggesting layered data or architecture.
3rd June 2026

15 B2B Sales Video Types for Every Funnel Stage (2026 Guide)

The 15 most effective B2B video types in 2026, mapped to awareness, consideration, and decision stages, with ideal length and key metrics for each.
Floating translucent neon card with rounded corners, a glowing horizontal progress line, and a small diamond logo in the corner.
3rd June 2026

What Your Email Signature Says About Your Business (And How to Fix It)

What your email signature says about your business, the common mistakes that undermine it, and how to fix yours in about thirty minutes.
Abstract neon ribbon of light curving from blue to orange against a dark background.
3rd June 2026

Why Marketing Videos Underperform and How to Fix Them

Most marketing videos underperform because of strategy, distribution and measurement, not production. Here are the real reasons, and how to fix each.
Smart speaker hovering in a blue-lit studio with a glowing halo behind it, suggesting a tech product. Around-the-bottom perforated grille and smooth rounded body are visible in cool blue tones.
16th June 2025

Video Lighting Techniques: A Producer’s Practical Guide

The core video lighting techniques that instantly improve quality: three-point lighting, colour temperature, and the setups we use on professional shoots.
Video Analytics
15th May 2025

Video Analytics: A Practical Guide for Marketers

What video analytics actually tells you, which metrics matter, how to read the audience retention curve, and what platforms get right and wrong.
Sound Design
7th May 2025

Why Sound Design Matters in Video Production

Sound design is the most underrated input into video quality. Five elements, why audio matters more than picture.
Corporate Video Production
23rd April 2025

Corporate Video Production: A Practical Guide for UK Brands

Corporate video production is the planning, filming, editing, and delivery of business video. A practical guide to types, briefing, costs, and what makes the work actually land. By…
Video Production Workflow
22nd April 2025

10 Ways to Improve Your Video Production Workflow

Ten practical changes that halve video production time without dropping quality.
Why the First 8 Seconds of Your Video Matter
14th April 2025

Why the First 8 Seconds of Your Video Matter

Why video openings determine retention, what the first 8 seconds must do, five proven opening structures, and how to test your hook.
visual storytelling
3rd December 2024

Visual Storytelling for Video Marketing

Visual storytelling principles, patterns for B2B, how to plan visual stories, and what undermines them. From a UK studio.
Content Marketing
15th November 2024

Adapting Content Marketing Strategy for the Year Ahead

How content marketing is changing: AI search, visible authorship, video-written convergence, and the practical adjustments brands should make.
Video Marketing
24th October 2024

Video Marketing Strategy: Principles That Compound

Video marketing strategy principles that hold up: problem-solving, authority, repurposing, funnel-stage matching, outcome measurement.

What clients say

Trusted by the teams we film with.

“Lumira has been a joy to work with. It’s been great to get their expertise on some of our ideas and turning them into reality. A true professional company who really cares about the output that they deliver. Would recommend to anyone!”
Eddie Guevarra
Eddie GuevarraHead of Marketing, Consalia
“I’ve had the pleasure of working with Lumira on a few projects, including a sensitive mental health video. They were totally professional, understanding, and delivered a top-quality result, proving they’re among the best in the business.”
Jay Evans
Jay EvansDirector, One Brick Communications
“Strongly recommended. Produces high-quality video content for brands. Super flexible and responsive. The whole editing and feedback process was seamless. Would work with again!”
Marco De Novellis
Marco De NovellisEditor, Founders Forum Group