Last updated: 8 May 2026 · By Luke Lv, Director, Lumira Studio
The right video production package is the one that matches the use case and audience, not the one with the cheapest headline price. Most production tiers fall into three bands, basic, standard, and premium, but the difference between them is what they include, not what they cost. Understanding the components is what lets you choose well.
The three tiers of video production packages
| Tier | Typical UK price | Crew | Best for |
|---|---|---|---|
| Basic | £2,000-£5,000 | 1-2 people, single camera | Testimonials, talking-head interviews, short-form social, internal comms |
| Standard | £5,000-£15,000 | 3-5 people, multi-camera, dedicated sound | Brand films, founder interviews, recruitment, case studies |
| Premium | £15,000+ | Full crew (DP, sound, gaffer, producer) | Product launches, broadcast, documentary, multi-deliverable campaigns |
What a complete video production package should include
Regardless of tier, every package should cover the full production process. Be cautious of any quote that omits any of these, it usually means costs are deferred to “revisions” or “additional fees” later.
- Pre-production. Brief, script, storyboard, schedule, location scouting, casting if needed.
- Production. Crew, equipment, lighting, audio, locations, transport, talent fees.
- Post-production. Edit, colour grade, sound mix, music licensing, graphics and titles.
- Revisions. Typically 2-3 rounds included, with extra rounds at a defined hourly rate.
- Final delivery. Agreed formats and aspect ratios for the platforms you will use.
How to assess your video production needs
Before requesting quotes, work through four questions:
- What is the one job this video does? One audience, one action, one feeling.
- Where will it live? The platform sets the technical requirements (vertical for social, captioned for accessibility, broadcast specs for TV or streaming).
- What is the audience expectation? A pitch to investors needs higher production polish than a Slack-distributed internal update.
- What budget do you actually have? Not what you wish you had. Production teams can shape an honest brief into something that works at the real budget. They cannot shape an inflated brief into anything good.
Considering the cost of video production
Video pricing is opaque to most marketing teams because the inputs are not standardised. The same brief quoted by three companies can come back at £4,000, £12,000, and £30,000, and any of those could be the right answer depending on what is included.
The signals of an honestly-priced package:
- Itemised line items, not a single bottom-line figure
- Crew composition listed by role (director, DP, sound, etc.)
- Post-production days included, not just “editing”
- Revision rounds defined, not “until you’re happy”
- Music and stock footage licensing handled, not the client’s responsibility
Company reputation, experience, and specialisation
The price-tier conversation often distracts from the more important question: does the production company actually understand the work you need?
Three things to look for beyond the package price:
- Relevant work. Have they made the kind of video you need? A company that produces broadcast documentary may not be the right fit for fast-turnaround social content, and vice versa.
- How they brief. Do they ask the right questions in the brief stage, or do they take your spec at face value and quote it? The first is a partner. The second is a vendor.
- Their post-production process. A lot of perceived production value lives in the edit. Ask how many days are budgeted for post and who does the colour grade.
Getting the most from your video production package
Once you have chosen the right package, three things will determine whether you get value:
- Brief well. Provide context, not just specifications. The clearer the production team is on the goal, the better the choices they make on shoot day.
- Trust the process. Production has stages for a reason. Skipping pre-production to “save time” almost always costs more in post.
- Plan repurposing in. One shoot can produce a hero film, six short-form cuts, talking-head extracts, social teasers, and stills. Brief this in upfront.
Video production packages: a spectrum, not a fixed three-tier menu
The basic / standard / premium framing is a useful starting point, but in practice every project sits somewhere on a spectrum. A “standard” package for a SaaS demo looks very different from a “standard” package for a recruitment film, even at the same price point.
The right way to think about it: pick the production partner first, then build the package collaboratively to match the work. Off-the-shelf tiers exist mostly for transparency. The real value is in the bespoke version of one of those tiers.
Frequently asked questions
How much should a video production package cost?
UK video production packages typically range from £2,000 for short-form social or interview content, £5,000-£15,000 for standard corporate or brand films, and £15,000+ for premium projects involving multiple shoot days, talent, locations, or animation.
What should be included in a video production package?
A complete package should include: pre-production (script, storyboard, schedule), production (crew, equipment, locations), post-production (edit, colour grade, sound mix, graphics), revisions, and final delivery in agreed formats.
How do I know which video production package I need?
Match the package to the use case: paid social or testimonials need basic; brand films, founder interviews, or recruitment campaigns need standard; product launches, broadcast, or multi-deliverable campaigns need premium.
Should I choose a package by price or by deliverables?
By deliverables. Two packages at the same price can produce wildly different work depending on what is included. Always compare what you receive at the end, number of edits, crew composition, post-production days, revision rounds, not just the headline price.
What is the difference between basic, standard and premium video packages?
Basic packages cover one shoot day, single-camera setup, simple edit, and one delivery format. Standard adds multi-camera, dedicated audio, longer post, multiple deliverables. Premium adds multiple shoot days, full crew (DP, sound recordist, gaffer), motion graphics, colour grade, and broadcast-ready delivery.
