Lumira Studio video production, behind the scenes

Insights

Author: Luke Lv

Practical thinking on video and content systems, drawn from the work we do for B2B brands and organisations. Notes from the field, not theory.

16th July 2026

Free vs Paid Camera-Card Offload Software: An Honest Comparison (2026)

By Luke Lv, Founder, Lumira Studio We are a video production studio, not a software company. We offload camera cards on real shoots, and we built our own…

Building an email signature with a live preview shown inside a mock email window
15th July 2026

The Best Free Email Signature Generator in 2026: An Honest Comparison

Every email your business sends ends with a signature. Most of the tools that create them are free. However, most of that freedom comes with a catch: a…

Three translucent circular lens elements arranged on a dark blue surface, illuminated by cool blue light.
10th June 2026

How to Choose a Brand Storytelling Video Partner in 2026

A practical 2026 guide to choosing a brand storytelling video partner: eight evaluation criteria, the questions to ask, and the red flags to avoid.

Twelve blue square memory cards arranged in a grid beside a film clapper and a camera lens on a dark blue background.
6th June 2026

11 Pre-Production Challenges in Business Video Planning (and How to Solve Them)

The 11 pre-production problems that derail business video projects, and how to solve each one before the camera rolls.

Neon blue translucent cube on the left connected by a glowing line to three glass-like prisms on the right in a dark studio setting.
5th June 2026

In-House vs Outsourced Video Production: How to Decide

In-house or outsourced video? A balanced 2026 guide to the real costs, trade-offs and the questions that decide which model fits your business.

Futuristic translucent funnels stacked vertically, glowing blue light from the base on a circular platform.
4th June 2026

Sales Funnel Video Strategy for B2B Teams in 2026

How to build a B2B sales funnel video strategy in 2026: objectives by stage, production sequencing, budget, distribution and measurement.

Abstract illustration of three translucent glass panels stacked in midair with blue glow, suggesting layered data or architecture.
3rd June 2026

15 B2B Sales Video Types for Every Funnel Stage (2026 Guide)

The 15 most effective B2B video types in 2026, mapped to awareness, consideration, and decision stages, with ideal length and key metrics for each.

Floating translucent neon card with rounded corners, a glowing horizontal progress line, and a small diamond logo in the corner.
3rd June 2026

What Your Email Signature Says About Your Business (And How to Fix It)

What your email signature says about your business, the common mistakes that undermine it, and how to fix yours in about thirty minutes.

Abstract neon ribbon of light curving from blue to orange against a dark background.
3rd June 2026

Why Marketing Videos Underperform and How to Fix Them

Most marketing videos underperform because of strategy, distribution and measurement, not production. Here are the real reasons, and how to fix each.

Green Screen Techniques
6th June 2024

Green Screen Video Production: A Practical Guide

When green screen makes sense, how to light it correctly, and the production discipline that separates clean composites from amateur cut-outs.

Best Music for Video Production
1st February 2024

Choosing Music for Video Production: A Practical Guide

How to choose, license, and edit music in video. Library options, pricing, licence types, editing disciplines, common mistakes.

how to create engaging video content
26th January 2024

How to Create Engaging Video Content: A Practical Guide

Six disciplines that produce engaging video, format choices, length guidance, common mistakes, how to measure engagement.

Video in Email Campaigns
1st December 2023

Video in Email Campaigns: A Practical Guide

How to use video in email campaigns. GIF previews, fallback strategies, subject lines, landing pages, measurement.

How to Write a Video Script
30th November 2023

How to Write a Video Script: A Practical Guide

How to write a video script that holds attention and drives action. Structure, visual storytelling, common mistakes, length guidelines.

Video Marketing Techniques
17th November 2023

Brand Storytelling on a Budget: A Practical Guide

How to do brand storytelling on a realistic budget. Six techniques, what budget actually buys, and what consistent programmes look like.

What is B roll in video
31st October 2023

What Is B-Roll in Video Production? A Practical Guide

What B-roll is, why it matters, how much to capture, and how to edit it into the cut. With common mistakes and capture disciplines.

Ready to put this into practice? Book a Pilot Session, or talk it through first.

What clients say

Trusted by the teams we film with.

“Lumira has been a joy to work with. It’s been great to get their expertise on some of our ideas and turning them into reality. A true professional company who really cares about the output that they deliver. Would recommend to anyone!”
Eddie Guevarra
Eddie GuevarraHead of Marketing, Consalia
“I’ve had the pleasure of working with Lumira on a few projects, including a sensitive mental health video. They were totally professional, understanding, and delivered a top-quality result, proving they’re among the best in the business.”
Jay Evans
Jay EvansDirector, One Brick Communications
“Strongly recommended. Produces high-quality video content for brands. Super flexible and responsive. The whole editing and feedback process was seamless. Would work with again!”
Marco De Novellis
Marco De NovellisEditor, Founders Forum Group