Services · Automotive
Automotive filming and photography that sells the vehicle.
Automotive filming and photography in Hertfordshire and London, for dealerships, manufacturers, detailers and the technology companies driving the industry.
Where this fits
Automotive work lives or dies on craft, and craft builds both reach and trust. We shoot video and photography to a standard the sector expects, then turn each session into a run of social-ready assets so a single shoot keeps working across your channels. One day of filming typically becomes a hero film and a run of short-form social videos, eight to ten in all. Recent automotive clients include Hilton & Moss, vGroup and Arlon.
Most first projects start from £3,500, the fixed price of a Pilot Session.
How we work
Find out how we work with our customers in 30 seconds.
Selected automotive films
Drifting display at Goodwood
Lotus Emira GT4 reveal
What this covers
Craft the sector expects.
High-quality video and photo content made specifically for the automotive industry, shot to showcase the craftsmanship, innovation and performance of your vehicles.
Car-to-car filming
Dynamic, immersive footage that shows the vehicle moving as it should be seen.
Aerial videography and photography
Cinematic drone work that adds scale and drama to every shoot.
Dealership and manufacturer content
Stock films, launch assets and showroom content that sells the standard.
Detailing and technical stories
The craft up close: detailers, technicians and the technology behind the finish.
The things we hear on almost every automotive job.
None of this is unusual in the sector, and all of it is workable. It helps to have it out in the open before anything is planned.
The car is only with you for a short window
Vehicles get sold, collected or shipped, and the filming gets arranged after the fact. What usually happens is that the best car of the year leaves the site with nothing to show for it beyond a few phone photos taken on the way out.
The work does not survive the camera
A paint correction, a wrap, a rebuild or a restoration can take days and then read as almost nothing under strip lights on a phone. Showing the difference takes controlled light, the right lens and someone who knows where to look.
Everything in the sector looks alike
The same forecourt, the same rolling shot, the same music. When the content is interchangeable, buyers are left comparing on price alone, and the care that goes into your side of it never really comes across.
One planned session, and the footage keeps working.
One planned filming session covers video and photography together, so the car-to-car work, the aerial passes and the close detail all come from the same visit. You get a hero film and a run of short films for social, eight to ten pieces in all, along with a bank of stills and footage that carries on being useful long after the first post goes out. The library grows each time we come back, rather than starting again with every campaign.
The finished films and the photography are yours, to use on your website, in listings, on social, in manufacturer submissions and in recruitment, without coming back to us for additional usage fees.
How a session actually runs.
The questions that come up first are usually practical ones: where we film, who drives, and how much of your time it takes. Here is how a session is usually put together.
The routes and locations are agreed first
Before anything is booked we agree where the car-to-car sequences run, where the static and detail work happens, and what the light is doing at that time of year. Closed roads, private estates and airfields all take arranging in advance, and anything flown needs its permissions and risk assessment in place beforehand, so none of it is discovered on the morning.
Your vehicles stay in safe hands
Camera cars and tracking rigs alongside a customer's vehicle make people nervous, which is fair. We film with insured drivers who are used to high-value cars, and if you would rather your own driver took the wheel, we plan around that from the start.
We work around a live site
Showrooms stay open, workshops keep running and handovers still happen. In practice we shoot around the working pattern, take the setups that need space when the floor is clear, and keep the crew small enough to move without stopping anyone.
Everything comes back within 21 days
The hero film, the short films and the photography are delivered within 21 days of filming, with a sixty-day posting plan alongside them so nobody is left wondering what goes out and when. Cars date quickly, and the turnaround matters more here than in most sectors.
Start with one session.
The clearest way to know whether this works is to try it once. A Pilot Session is one filming session with your vehicles, with video and photography captured together. We turn it into a hero film and a run of short films for social, delivered within twenty-one days. If you continue with us within sixty days, half the fee, £1,750, is credited against your first six months. Every number, and the monthly plans, are on the pricing page.
A short conversation about what you are trying to achieve, and how video could support it.
Good to know.
How much does automotive video and photography cost?
How long does it take to get the finished films and photographs back?
How much of our time does a filming day actually take?
What do we own at the end, and where can we use the films and photographs?
We only have the vehicle for a few hours. Is that enough time to film it properly?
Do you handle car-to-car filming and drone work, including the permissions?
Some of the brands and organisations we have worked with
What clients say
“From filming on location and editing remotely filmed clips to animation, voiceovers and social ads, Lumira treats every project with care, attention to detail and insight. It is why we have a longstanding relationship with the studio.”
“I have absolute faith in his professionalism and reliability when out on shoots for me. Everyone loves him and the end product is great quality.”
“Lumira has been a joy to work with. A true professional company who really cares about the output that they deliver. Would recommend to anyone!”
“Totally professional, and patient with me as a host. The end result was of quality you would only expect from the best in the business.”
“Professional, knowledgeable and productive. Lumira provides the dedicated, timely service I need to produce my regular content at the highest levels.”
“Strongly recommended. Produces high-quality video content for brands. Super flexible and responsive. The whole editing and feedback process was seamless.”
“An extremely proficient camera operator who always brought his own ideas to the table. Anything we produced was exciting and engaging.”
Let us map what this could do for your business.
A discovery call is a short conversation about your goals. No obligation, no pitch.
Request a discovery call